Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
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At its core, public relations is all about creating and promoting content that makes your business favourable in the eyes of its target audience. Learn from real PR examples you, insights from on-the-ground PR experts, and information on what PR means in 2024.
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